Campaign Initiators usually raise HUF 30-300 million with their equity-based crowdfunding campaigns. Prior to launching your campaign, you must create a business plan, which determines the amount of money you need in order to run a successful venture. A portion of this plan should provide a brief budget that outlines the use of funds. You must also determine, what share of your company you would like to hand over to investors in exchange for their investment.
Tokeportal.hu operates according to the ‘all-or-nothing’ model. This means that only those campaigns that reach the predetermined funding target will receive the accumulated capital at the end of the campaign. You may set both a minimum and a maximum funding target. In this case your campaign will be considered successful if it reaches the minimum funding target. You must think thoroughly how much you would like to raise during your campaign. You should not set a very low target as you will likely need further capital to continue development of your company in the near future. However, you should also be very careful when setting a high target since you may not reach it until the end of your campaign, in which case the investors get back their their initial investment.