Campaigns on any platform can be successful only after careful preparations. Evidently, the success depends on the maturity of the Campaign Initiator company, as well as former experiences, but only a well-prepared company is able to raise funds successfully. Tokeportal.hu assists the preparation process.
In order to inspire, it is worth looking for similar campaigns on several global portals by simply searching for specific keywords. It is worth examining the social media activity of successful Campaign Initiators before and during the campaign, too. It is also recommended to contact a mentor or an advisor, who will help the campaign preparation in exchange for modest fees and a success fee. The mentor partners of Tokeportal.hu are at the service of prospective Campaign Initiators, but incubators or accelerators can help the preparations, too.
Equity-based campaigns are very much similar to VC-investments, therefore Campaign Initiators have to compile an investment documentation (including a financial plan, an investment deck, an executive summary and a campaign video). The preparation of these usually takes 1-2 months, during which the communication should be prepared, too.
Fixed costs: our Fee Regulation includes all the costs, but you should reckon a cost of less than HUF 100,000 on Tokeportal.hu’s side, less than HUF 200,000 for legal costs and a similar amount for the campaign video; it is also worth to set aside a budget for a mentor as well as online marketing. We will provide you detailed information on these upon our personal meeting.
Shares pricing: equity-based crowdfunding provides a cheap way of raising capital: during a Campaign the Campaign Initiators offer a relatively small stake in their company – according to the maturity of the Campaign Initiator company.
Expected return: although it seems to be distant at the preparatory phase of the Campaign, the company pays the price of capital raising in the form of a promise for a return. In case of equity-based crowdfunding this might be more favourable than in case of VC-investments, and at the date of the future exit both the Campaign Initiator and the crowd will receive a return. The specific rights and return expectations are detailed in the Term sheet, which is available to all the investors.